Keller Williams Realty is involved in many charitable causes both as a franchise and with individual franchisee offices. It operates a charitable arm known as KW Cares which is a nonprofit organization set up to assist associates of the company and their families deal with hardships and emergencies. Examples of giving include providing assistance to help fight serious illness or recover from a life altering accident. Beginning in 2009, Keller Williams Realty began organizing a one-day yearly event where all associates spend a day away from the office donating their time to their local communities.Known among the associates as RED Day (Renew, Energize, and Donate), all Keller Williams offices shut down for the event.Since its inception, associates have been involved with projects that include rebuilding homes, hosting blood drives, giving to local food shelters, and refurbishing local parks.
